Case Study: RCN boosts Skokie market penetration with BatesMeron Sweet Design’s “Home Is Here” campaign

RCN boosts Skokie penetration with BatesMeron Sweet Design’s Home Is Here campaign

RCN, a communications provider, partnered with BatesMeron Sweet Design to expand its market penetration in the Chicago area, specifically targeting the local Skokie market. The challenge was to elevate RCN's brand presence and set it apart from competitors by focusing on its customer dedication and friendliness.

BatesMeron Sweet Design created the "Home Is Here" campaign, which included a campaign theme, messaging, and materials for print, out-of-home and digital channels. The solution used fun, familiar messaging to depict how RCN fits into customers' everyday lives. This effort resulted in a double-digit jump in RCN's market penetration in Skokie, successfully creating a local brand identity that residents could connect with.

RCN