Case Study: Pacific Plug & Liner brings ’80s MTV energy to CAST 2025 with BatesMeron Sweet Design

Pacific Plug & Liner wins best event design at CAST 2025 with BatesMeron Sweet Design

Pacific Plug & Liner, a renowned perennial plant grower, needed to create standout branding for their annual showcase at the California Spring Trials (CAST). They partnered with BatesMeron Sweet Design to develop a vibrant, retro-themed campaign that would capture the attention of global buyers and differentiate them from other exhibitors.

BatesMeron Sweet Design developed an MTV-inspired festival concept for 2025, channeling the bold energy of the 1980s. The chosen vaporwave aesthetic was rolled out across a microsite, event invitations, custom merchandise, and extensive festival signage. The vendor's work was met with overwhelmingly positive feedback from attendees, with many noting that Pacific Plug & Liner had the best design at the event, significantly contributing to its success.

Pacific Plug & Liner