Case Study: Pacific Plug & Liner delights CAST attendees with Camp Perennial by BatesMeron Sweet Design

Pacific Plug & Liner turns CAST into ‘Camp Perennial’ with BatesMeron Sweet Design

Pacific Plug & Liner, a horticulture company, needed to create a memorable and distinctive presence for their perennial plant varieties at the annual California Spring Trials (CAST) event. They engaged the vendor BatesMeron Sweet Design for services including event messaging, visual identity, and event collateral to develop a show-stopping theme that would wow attendees and set them apart from other growers.

BatesMeron developed the "Camp Perennial" theme, transforming the event space into a nostalgic summer camp. The solution included a hand-rendered visual identity, printed invitations that unfolded into maps, field guide booklets for guests, and various promotional materials. The immersive experience was a great success, with staff and visitors fully participating in the theme. A marketing director from Pacific Plug & Liner reported that BatesMeron's work was professional and detailed, helping to distinguish the company and resulting in a long-term partnership.

Pacific Plug & Liner