Case Study: Pacific Plug & Liner launches Hula Berry and achieves a 97% sell-through rate with BatesMeron Sweet Design

Pacific Plug & Liner sells 140,000 Hula Berry plants with BatesMeron Sweet Design

Pacific Plug & Liner (PP&L), a leading innovator in horticulture, faced the challenge of marketing a new white strawberry that tastes like pineapple. They needed to generate excitement and help consumers understand this unique fruit. They engaged the vendor BatesMeron Sweet Design for a comprehensive solution including brand messaging, visual identity, marketing collateral, point of sale materials, and a website.

BatesMeron developed the "Hula Berry" brand identity, creating a bold logo and eye-catching marketing materials to tell the fruit's story. The solution included point-of-sale tags, packaging, tradeshow booth graphics, and a dedicated website. This innovative collaboration resulted in Home Depot purchasing the entire inventory of roughly 140,000 plants. The launch exceeded sales expectations with a 97% sell-through rate.

Pacific Plug & Liner