Case Study: Pacific Plug & Liner showcases its plant collection and LINER-BILITY with BatesMeron Sweet Design

Pacific Plug & Liner boosts trade show impact in 2015 with BatesMeron Sweet Design

Pacific Plug & Liner, a top supplier of specialty plug and liner plants, faced a challenge where its reputation for unique products prevented growers from exploring its full, vast selection. To market their expansive offerings and a new online tool called LINER-BILITY™ at a major tradeshow, they partnered with vendor BatesMeron Sweet Design for a new campaign.

BatesMeron created the Planthology Collection, a multi-piece set of high-contrast brochures and double-sided cards that highlighted different plant types and promoted the LINER-BILITY tool. The solution debuted at the Cultivate event, where Pacific Plug & Liner received an amazing response and became the talk of the show, with customers and non-customers alike praising the new look.

Pacific Plug & Liner