Case Study: Pacific Plug & Liner boosts trade show impact with BatesMeron Sweet Design

Pacific Plug & Liner boosts CULTIVATE 2015 impact with BatesMeron in July 2015

Pacific Plug & Liner, a horticulture supplier, faced a challenge where their reputation for specialty products was preventing customers from exploring their full, holistic selection. They partnered with the vendor BatesMeron to create a marketing campaign that would highlight their expansive product range and promote their LINER-BILITY™ online availability tool for a major industry trade show.

BatesMeron developed an unorthodox, multi-piece brochure collection called "Planthology," which used high-contrast photography to give each product category a distinct identity. The solution included LINER-BILITY information cards and unique packaging. The campaign debuted at the CULTIVATE event to an amazing response, making Pacific Plug & Liner the talk of the show and successfully generating excitement around their full offerings and online tool.

Pacific Plug & Liner