Case Study: Pacific Plug & Liner boosts white strawberry sales with BatesMeron Sweet Design branding

Pacific Plug & Liner achieves 97% sell-through on Hula Berry with BatesMeron Sweet Design

Pacific Plug & Liner, a horticulture company known for bringing innovative plants to market, needed to brand and market a new white strawberry with a tropical, pineapple-like taste. They engaged the vendor BatesMeron Sweet Design for branding services to create a compelling identity that would help promote the product to major retailers.

BatesMeron developed the Hula Berry brand, which included naming, a logo, and a full suite of marketing materials such as point-of-sale tags, packaging, tradeshow graphics, and a dedicated website. The solution led to the product exceeding sales expectations, including a highly successful test run at Home Depot where it achieved a 97% sell-through rate.

Pacific Plug & Liner