Case Study: Meridian Charter Schools achieves a unified rebrand with BatesMeron Sweet Design

Meridian Charter Schools rebrands across 3 schools with BatesMeron Sweet Design

The customer, Meridian Charter Schools (formerly Civitas Education Partners), sought a complete rebrand of its Chicago charter school network, feeling its old identity no longer represented its community. The vendor, BatesMeron Sweet Design, was engaged to provide a full suite of services including logo and name creation, messaging, website design, and ongoing marketing support to address this challenge.

BatesMeron developed the new "Meridian" name and a collegiate-inspired logo, established comprehensive branding guidelines, redesigned school mascots, and created a new website and physical swag. This full rebrand positioned the organization for modern outreach. The results included a cohesive new identity that energized school pride and, according to the CEO, modernized marketing to successfully reach more families, community members, and donors than ever before.

Meridian Charter Schools