Case Study: Lundbeck boosts employee understanding of company values with BatesMeron Sweet Design

Lundbeck boosts employee understanding into the high 90s with BatesMeron Sweet Design

Lundbeck, a pharmaceutical company, needed to effectively roll out its new set of seven core values to employees in a way that would generate excitement and engagement. They enlisted the vendor BatesMeron Sweet Design for strategy, campaign theme development, illustration, and marketing collateral to address this internal communications challenge.

BatesMeron Sweet Design created "The Lundbeck Seven," a durable pocket booklet featuring symbolic illustrations for each value, and a complementary office infographic. The solution successfully instilled the company's beliefs throughout the organization. The measurable impact was highly positive, with the campaign scoring in the high 90s out of 100 for employee understanding of Lundbeck's new values.

Lundbeck