Case Study: K12 Coalition unifies multi-brand education marketing with BatesMeron Sweet Design

K12 Coalition launches two websites and a unified multi-brand identity with BatesMeron Sweet Design

K12 Coalition, a collective of four educational service organizations, needed to build a new unified brand from the ground up that would also allow its individual divisions to maintain strong, distinct identities. They partnered with the agency BatesMeron for a comprehensive suite of services including branding, strategy, logo design, messaging, and website development to achieve this complex goal.

BatesMeron implemented a cohesive branding ecosystem, creating a central logo—a butterfly with wings of 12 parts—that was adapted with unique colors for each division. The vendor developed new messaging, built two websites, and launched a full digital campaign for the flagship brand, Teaching Channel. This foundational work successfully unified the collective under the K12 Coalition umbrella while giving each division a powerful individual identity, equipping them to better serve educators and administrators. BatesMeron's work was so well-received that the client extended their partnership to cover additional brands within the organization.

K12 Coalition