Case Study: Insights in Marketing boosts recognition and client engagement with BatesMeron Sweet Design

Insights in Marketing boosts client recognition with BatesMeron Sweet Design’s 12-page campaign

Insights in Marketing, a market research firm, faced the challenge of not being top-of-mind for brands and needed to better communicate their unique value as fun, authentic experts to meet revenue goals. They enlisted the vendor BatesMeron Sweet Design to create an integrated marketing campaign to address this.

BatesMeron developed the "I'm Your Connection" campaign, which included print magazines, digital emails, video production, and website updates to spotlight the personalities and expertise of individual consultants. The solution successfully reinforced the brand across channels, opened doors with new and old clients, and prompted previous clients to reach out and reconnect. The vendor's seamless integration of digital and print materials helped Insights in Marketing gain greater recognition.

Insights in Marketing