Case Study: Hobson Institute builds a distinctive, professional brand with BatesMeron Sweet Design

Hobson Institute builds a new brand in 2015 with BatesMeron Sweet Design, filling waiting lists with patients

Dr. Jennifer Hobson, a leading Chicago physical therapist, sought to launch a new, separate practice focused on cutting-edge treatments for breathing problems like asthma and sleep apnea. She engaged the vendor BatesMeron to create a complete brand identity that would reflect the innovative nature of her new venture while conveying reliability and professionalism, differentiating it from her existing practice.

BatesMeron developed the name Hobson Institute and a logo that symbolized trust, innovation, and wellness. The solution included a full suite of branded collateral and a mobile-friendly website, all using an airy color palette to reinforce the theme of healthy breathing. The new brand successfully established a clear differentiation for the practice, and BatesMeron's work resulted in immediate patient demand, with waiting lists forming for classes shortly after the launch.

Hobson Institute