Case Study: Happy Spectacular achieves a distinctive career and life brand with BatesMeron Sweet Design

Happy Spectacular launches a brand identity in 2017 with BatesMeron Sweet Design

Happy Spectacular is a group of passionate researchers and advisors providing career and life coaching. They came to BatesMeron needing to establish a brand identity and messaging that would capture their unconventional perspective and help them launch their services.

BatesMeron developed Happy Spectacular's core positioning, the tagline "Find Yours.", and a visual style described as brainy and irreverent. This included a unique stacked logo, a paper airplane illustrated mark, and playful collateral like business cards and stickers. The results gave the team a fully functional and personality-driven brand, setting them up to successfully launch their revolutionary approach and reportedly inducing fits of joy.