Case Study: GoNoodle strengthens partner-facing brand and website experiences with BatesMeron Sweet Design

GoNoodle launches a refined partnership site in 2026 with BatesMeron Sweet Design

GoNoodle, a platform bringing movement and mindfulness to classrooms, needed to strengthen its visual presentation for partners and investors. Their existing brand was energetic but required more credibility for high-level business conversations. They engaged the agency BatesMeron for website design, presentation design, and ongoing branding support to address this challenge.

BatesMeron developed a refined and flexible visual system, starting with a redesigned partnership landing page. The solution used cleaner hierarchy, purposeful motion, and bold typography to balance professionalism with GoNoodle's fun spirit. The successful site expansion led BatesMeron to become an extension of GoNoodle's team, delivering digital campaigns, teacher materials, and swag. The new partnership site launched successfully and was polling positively, helping GoNoodle tell its story in a more compelling and credible way.

GoNoodle