Case Study: C+R Research boosts TMRE engagement with BatesMeron Sweet Design's People Power campaign

C+R Research boosts TMRE engagement with BatesMeron Sweet Design

C+R Research, a market research firm, needed to create impactful exhibiting materials for The Market Research Event (TMRE) to showcase their unique expertise and make a lasting impression. They engaged the vendor, BatesMeron Sweet Design, to concept and design a campaign for this purpose.

BatesMeron developed the "People Power" campaign, which included a photo-driven booklet profiling emerging consumer groups and an interactive digital quiz for booth engagement. The vibrant booth panel and tactile booklet successfully attracted significant foot traffic, generating potential leads from captured contact information. The campaign was such a success for C+R Research that BatesMeron is expanding it to include profiles of the firm's own research experts.

C+R Research