Case Study: C+R Research boosts TMRE booth engagement with BatesMeron Sweet Design’s People Power campaign

C+R Research boosts TMRE booth engagement with BatesMeron Sweet Design

C+R Research, a market research firm, faced the challenge of standing out at an industry tradeshow with a non-ideal booth location. They engaged the vendor BatesMeron Sweet Design to create a compelling campaign theme and marketing collateral that would draw attendees in and effectively communicate their unique expertise.

BatesMeron developed the "People Power" campaign, which included a photo-driven booklet profiling emerging consumer groups, an interactive digital quiz to capture leads, and a bold booth panel. The solution was highly successful; the booth became a magnet for foot traffic, with the arresting panel drawing people from across the hall. The client reported that the concept was so effective they decided to expand it beyond the conference.

C+R Research