Case Study: AXL Global Consulting achieves a stronger, modern brand identity with BatesMeron Sweet Design

AXL Global Consulting refreshes brand in 2026 with BatesMeron Sweet Design

AXL Global Consulting, a premier Dayforce software implementation partner in the Human Capital Management arena, approached BatesMeron Sweet Design for a brand revitalization. Their challenge was to modernize their visual identity and develop a unique brand voice that would better reflect their deep industry expertise and bold personality to potential clients.

BatesMeron developed a comprehensive solution that began with crafting a new messaging and positioning strategy to define the brand's core. They then evolved the visual identity, creating a complete style guide with new branding elements. The result was an authentic brand that truly reflected the client's sincere and expert personality. The president of AXL Global Consulting reported that the process was smooth and enjoyable and that they were extremely happy with the final result.

AXL Global Consulting