Case Study: American Osteopathic Association boosts member engagement with BatesMeron Sweet Design

American Osteopathic Association creates a new membership guide with BatesMeron by interviewing 10 physicians and students

The American Osteopathic Association (AOA) faced a challenge when their annual membership guide was seen as a "throwaway piece" that failed to engage members or demonstrate the value of membership. To transform this collateral within their existing budget, they enlisted the vendor BatesMeron for a campaign involving strategy, theme development, and marketing collateral.

BatesMeron addressed this by creating the "Why We Belong" campaign, which replaced the standard guide with a publication featuring in-depth profiles and photojournalistic photos of ten members. The solution included a professionally designed, nostalgic brochure and a promotional teaser video. The result was an inspiring and engaging piece that resonated with members, and the project was completed under budget, allowing for the extra video component. BatesMeron delivered this innovative work on schedule and on budget, earning praise from the AOA marketing director.

American Osteopathic Association