Case Study: SunPower Corporation boosts brand awareness and earnings coverage with Bateman Group

SunPower secures 4-6 in-depth articles per earnings announcement with Bateman Group

SunPower Corporation, a solar energy market leader, faced the challenge of revitalizing its brand image and increasing awareness among stakeholders. The company hired Bateman Group to modernize its public relations program, which included overhauling a traditional financial communications strategy that failed to leverage earnings announcements for broader storytelling.

Bateman Group implemented a multi-pronged solution, redesigning press releases to include corporate narratives and macro trends, expanding media outreach to top-tier outlets, and prepping executives for analyst calls. The agency secured 4-6 in-depth articles per earnings cycle, established the CFO as a media resource, and capitalized on major news events to position SunPower as a thought leader, significantly increasing its visibility and positive coverage.

SunPower Corporation