Case Study: Sentra becomes a DSPM market leader with Bateman Group

Sentra claims 42% of the DSPM market with Bateman Group

Sentra, an Israeli cybersecurity startup specializing in Data Security Posture Management (DSPM), faced the challenge of launching out of stealth into a crowded North American market. As an unknown player, it needed to establish its presence, define the emerging DSPM category, and be recognized as a market leader. The Bateman Group was engaged to develop its first PR program.

The Bateman Group implemented a multi-phased strategy that included message development, executive thought leadership, and a dedicated analyst relations program. This approach secured significant media coverage, analyst report placements, and industry awards for Sentra. The results were substantial, culminating in a successful funding launch and helping Sentra achieve a dominant 42% market share of voice. The Bateman Group's work was instrumental in elevating Sentra from an unknown entity to a market leader, which was subsequently acquired for $350 million.

Sentra