Case Study: Bionic achieves a $350M acquisition with Bateman Group

Bionic wins $350M acquisition in six months with Bateman Group

Bionic, an Application Security Posture Management (ASPM) platform, faced the challenge of establishing itself as the category leader amidst growing competition. The company tasked Bateman Group with building a strategic corporate and product communications program from scratch to wrest control of the ASPM narrative and increase its market visibility.

Bateman Group implemented a comprehensive PR program that included a rapid response initiative to place Bionic's experts in key publications, strategic media outreach for major news announcements, and an integrated content program with bylined articles. This strategy successfully positioned Bionic as a trusted thought leader. The enhanced market profile was a key factor in Bionic being acquired by CrowdStrike for $350 million within just six months of the campaign's start.

Bionic