Case Study: 24S achieves 20% higher mobile app revenue with Batch

How ultra personalized campaigns boosted 24S revenues by +20%

The luxury e-commerce retailer 24S faced the challenge of increasing mobile sales and customer engagement, needing to balance its high-end positioning with effective digital marketing practices. They partnered with the customer engagement platform Batch to implement a strategy focused on ultra-personalized campaigns.

Batch provided the solution by orchestrating automated, trigger-based campaigns for 24S, sending highly personalized messages via channels like app push. This strategy targeted key areas including the welcome cycle, abandoned cart recovery, and return to a frequently viewed product. As a result, 24S saw a 20% increase in mobile app revenue and an extra €150 added to the average basket size, significantly boosting their overall performance.

24S

Wandrille Lefebvre

Performance Marketing & CRM Director