Case Study: Resilience Digital Oncology boosts cross-channel patient engagement with Batch

How Resilience Leveraged Batch for Cross-Channel Marketing across Email, Push & In-App

Resilience Digital Oncology, a digital health company providing a remote patient monitoring platform for cancer care, faced the challenge of effectively onboarding and engaging a diverse patient base, many of whom were registered by medical staff and less familiar with digital tools. Their goal was to guide patients through the platform, maximize engagement with critical health features, and ensure all communications were purpose-driven and compliant, for which they turned to the vendor Batch and its customer engagement platform.

Batch's solution involved implementing cross-channel messaging strategies using its Automations and Campaigns features. This included a highly personalized, real-time welcome email sequence for onboarding, targeted campaigns across email, push, and in-app messages to promote live events, and recurring campaigns to automate content discovery. The results were significantly higher engagement, with welcome emails achieving a 68% open rate (triple the industry average) and a 23% click rate. Furthermore, the strategy led to patients logging into the app up to three times a week and achieving an 85% self-assessment survey completion rate.

Resilience Digital Oncology

Céline Lazorthes

Co-Founder and CEO