Case Study: ManoMano achieves 5x more mobile sales with Batch

How ManoMano generated five times more mobile sales in 12 months to maximise profitability

ManoMano, a leading European DIY and garden marketplace, faced the challenge of improving profitability by reducing customer acquisition costs and increasing repeat business. To achieve this, they needed to break free from dependency on paid acquisition and better engage their customer base. Partnering with the vendor Batch, ManoMano focused its strategy on its mobile app to drive customer loyalty and value.

Batch implemented a comprehensive mobile CRM strategy for ManoMano, utilizing targeted push notifications for onboarding, cart abandonment, order tracking, and sales promotions. This solution drove significant engagement on the app. As a result, ManoMano generated five times more mobile sales in 12 months, reached 6 million app downloads, and saw 12% of its traffic come from Batch-powered push notifications.

ManoMano

Anaïs LESUEUR

VP Customer & Strategic Marketing