Case Study: Maeva.com achieves 42% revenue growth with Batch

How Maeva.com's personalized campaigns have generated 42% more sales in just one year

The customer, Maeva.com, a subsidiary of the Pierre & Vacances Center Parcs group, faced challenges in building brand awareness and customer loyalty in the competitive tourism sector. Their goals were to individualize the customer journey, increase customer lifetime value, and personalize interactions. They partnered with the vendor Batch to implement its campaign and omnichannel solutions.

Batch implemented a solution featuring hyper-personalized, omnichannel campaigns. These included strategies like voucher relaunches, recovery of abandoned quotes, and post-visit product page triggers. The results were significant, with a 42% increase in sales and a €220 increase in the average basket size. Over 12 months, Maeva.com sent 153 personalized campaigns with Batch and grew its opt-in base substantially.

Maeva.com

Amélie de Moliner

CRM & Marketing Manager