Case Study: RedaktionsNetzwerk Deutschland grows active fans and digital subscriptions with Batch

How MADSACK’s RND leverages Batch to grow Active Fans & Digital Subscriptions

RedaktionsNetzwerk Deutschland (RND), part of the MADSACK Media Group, faced the challenge of fragmented news consumption across its digital platforms and needed to effectively engage its audience to grow its base of active fans and digital subscriptions. To address high user churn and low opt-in rates, RND turned to the vendor Batch and leveraged its customer engagement platform for cross-channel messaging and automated workflows.

Batch's solution involved implementing a multi-channel strategy using email, mobile push, and web push notifications. RND used Batch's automations to create a personalized 15-day onboarding sequence for new app users and employed win-back campaigns to re-engage readers who had opted out. The results were significant, with click-through rates exceeding 35% for email, over 10% for mobile push, and a 14.9% CTR on a key Day-1 onboarding campaign, successfully helping RND activate and retain its audience.

RedaktionsNetzwerk Deutschland

Alexander Solisch

Head of Product