Case Study: Lancôme achieves 320% Web Push Opt-In Growth with Batch

How Lancôme achieved +320% Opt-In Web Push growth in 3 months

The customer, Lancôme, a global luxury cosmetics brand and digital leader, faced challenges in boosting website traffic and conversion by growing its Web Push audience, building large-scale customer loyalty, and optimizing the complementarity of its various CRM channels. To address this, they partnered with the vendor Batch, utilizing its Web Push service as a key lever for recruitment and customer activation.

By implementing Batch's solution, specifically its Trigger campaigns for automated personalization, Lancôme achieved massive re-engagement. The results included a +320% growth in Web Push opt-ins in just three months, achieving a 12% opt-in rate that far exceeded the industry benchmark. Batch campaigns also generated 3.6% of the site's traffic, demonstrating a significant and measurable impact on Lancôme's CRM strategy.

Lancôme

Ania FATTAL

CRM Manager France