Case Study: Kaia Health accelerates go-to-market with Batch omnichannel CRM

How Kaia Health leverages Omnichannel Customer Engagement to accelerate its Go-To-Market Strategy

Kaia Health, a major digital therapeutics company, sought to accelerate its international growth. The company faced the top challenges of scaling its global userbase across all CRM channels, maintaining a data-centric approach for segmentation, and maximizing user recurrence, all while operating under the strict data privacy regulations of the European healthcare market. To address this, Kaia Health selected the omnichannel customer engagement platform from vendor Batch.

Batch provided an enterprise-ready, EU-centric solution that ensured full compliance with German healthcare data regulations. The platform centralized all user data, enabling Kaia Health to deploy real-time, personalized customer journeys across channels like email and mobile notifications. This omnichannel strategy supported critical user lifecycles for activation, engagement, and retention. With Batch’s expertise and platform, Kaia Health gained the ability to efficiently grow its userbase and generate revenue, all while maintaining the high privacy standards required for its prescribed digital health apps.

Kaia Health

Konstantin MEHL

Co-founder & CEO