Case Study: Decathlon Coach achieves 300% YoY conversion growth with Batch

How grows conversion rate +300% YoY for their winter campaign

Decathlon Coach, the community-driven fitness app from Decathlon, needed to boost user engagement during a seasonal low by diversifying its CRM strategy beyond email. Their challenge was to create a personalized, automated communication journey for their "No Flemme Challenge" winter campaign without relying on their technical team, which led them to partner with customer engagement vendor Batch.

Using the Batch platform, the Decathlon Coach team implemented a fully automated and segmented push notification journey. This solution delivered timely, motivational messages that were triggered by user activity within the app. The campaign, powered by Batch, resulted in a 300% year-over-year growth in conversion rate, quadrupling the number of challenge finishers compared to their initial goal of merely doubling it.

Decathlon

Charlotte ROUSSELLE

Responsable Retention