Case Study: FizzUp boosts omnichannel customer loyalty with Batch

How FizzUp centralises all its customer data and CRM channels in the Batch solution to optimise their 360 customer loyalty

FizzUp, a leading French fitness app with over 10 million users, needed to centralize its customer data and CRM channels to improve user loyalty and retention. Their previous email solution was not user-friendly and offered poor support, creating challenges for their omnichannel marketing strategy. They chose to migrate their email channel to the Batch platform to work alongside their existing use of Batch for push notifications.

Batch provided a comprehensive solution, including data migration, API integration, and expert support. The implementation was a success, leading to high deliverability rates for emails, with some campaigns achieving 99.9% delivery and 65% open rates. By using Batch, FizzUp successfully created integrated cross-channel scenarios, which contributed to an impressive average customer lifetime of 30-36 months.

FizzUp

Eric DEL GUIDICE

Digital Marketing Manager