Case Study: BVG Jelbi achieves 5x MAU growth with Batch

How did BVG Jelbi successfully deploy its omnichannel strategy with Batch

The customer, BVG Jelbi, a mobility app from Berlin's leading transport company BVG, faced the challenge of launching its application in a limited time frame and differentiating it in the market. To meet this, they needed to deploy an omnichannel strategy focused on personalizing user messages and optimizing campaign targeting, categorization, content, and timing with their vendor, Batch.

By implementing Batch's platform, BVG Jelbi executed over 435 personalized campaigns, including welcome sequences, upsell offers, and churn prevention scenarios. The results were significant, achieving 17.6k monthly active users, 32k opt-in users, and a 72% average opt-in rate. The CRM team also reported that Batch was simple and easy to use, allowing a team of one to orchestrate hundreds of campaigns and collect real-time customer insights.

BVG Jelbi

Julia ROITSCH

CRM Manager