Case Study: Decathlon achieves 2x app MAU growth with Batch

How Decathlon App x2 MAU growth in 6 months, covering 24 countries

Decathlon, the world's largest sports retailer, faced the challenge of adapting to new e-commerce trends and customer needs, particularly in mobile engagement and omnichannel retention. To strengthen its CRM and boost its mobile app as a global growth accelerator, Decathlon partnered with the vendor Batch for its customer engagement platform.

By implementing Batch's solution, which provided a reliable and interconnected CRM tool for channels like app push and in-app messaging, Decathlon achieved significant results. The partnership helped Decathlon double its monthly active users in six months. App users generated 2.4 times more annual revenue than non-users, and new customers purchasing on the app saw a 30% revenue uplift, demonstrating Batch's impact on driving growth and retention.

Decathlon

Jéssica LLARENA

App Product Owner