Case Study: Albert Heijn achieves 16% loyalty program conversion with Batch

How Albert Heijn achieves 16% conversion on its loyalty program with personalised In-app Messaging

The customer, Albert Heijn, the largest supermarket chain in the Netherlands, sought to enhance its CRM strategy and drive conversions for its loyalty program through its established mobile application. The vendor, Batch, provided its in-app messaging service to help achieve this goal.

Batch's solution involved implementing personalized in-app messaging with features like real-time targeting and A/B testing. This strategy allowed Albert Heijn to deliver tactical messages directly within its app. As a result, Albert Heijn achieved a significant 16% conversion rate on its loyalty program, successfully increasing customer engagement.

Albert Heijn

Ottelie HORNIG

App Marketing Specialist