Case Study: Volvo achieves highly relevant lead generation with Basta digital

Volvo boosts lead relevance to 49% with Basta digital

The automotive company Volvo Slovakia faced the challenge of supporting the sale of vehicles in stock for the fourth quarter of 2022. Their goal was to generate qualified leads, and they engaged the vendor Basta digital to utilize online advertising channels like Google and Meta Ads for this purpose.

Basta digital implemented a campaign with a clear message focusing on quick delivery, using banner ads on Meta and Google. They created an automated process for submitting inquiries, allowing for quick response times. The campaign surpassed its lead volume target, generating 162 leads with an exceptional 49% of them being qualified purchase inquiries, greatly exceeding the client's expectations.

Volvo