Case Study: Terno and KRAJ boost local visibility and customer trust with Basta digital

Terno boosts profile views 20% with Basta digital

Terno and KRAJ, a retail operator of over 170 stores in Slovakia, faced a challenge with their fragmented and inaccurate Google Business profiles. Inconsistent information, outdated opening hours, and unmanaged customer reviews were undermining their local credibility and search visibility. They partnered with Basta digital to address these issues.

Basta digital implemented a solution that standardized and corrected all profile information, removed irrelevant photos, and published weekly flyers. They also introduced an AI-powered process to automate review responses. This strategy resulted in a 20% increase in profile views and a 40% increase in website clicks. Most significantly, Basta digital helped boost the review response rate from 0% to 96%, creating accurate and consistent profiles for all 170+ stores with minimal client intervention.

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