Case Study: OMV achieves 4x more B2B leads with Basta digital

OMV gains 4x more leads with Basta digital

OMV, an automotive fuel company, faced the challenge of generating qualified B2B leads for its fuel card product, a departure from the typical B2C focus of most fuel campaigns. To address this, they partnered with the vendor Basta digital to launch a targeted digital campaign aimed at companies with vehicle fleets.

Basta digital implemented a comprehensive solution, creating a campaign with video, audio, and social media ads that clearly communicated key benefits like discounts and invoice payments. They also revamped the campaign's landing page content. This strategy resulted in OMV gaining four times more leads than the previous year, with over 70% being qualified, and it doubled the landing page conversion rate. The success led to a long-term campaign for Basta digital's client.

OMV