Case Study: MOL boosts navigation to gas stations with Basta digital

MOL boosts gas station navigation by 15% with Basta digital

The customer MOL, an automotive and retail brand operating gas stations, faced a challenge with its local marketing presence. Despite having Google Maps profiles, MOL lacked a systematic solution, had unresolved issues, and was not fully utilizing local marketing tools to drive traffic to its locations. The vendor Basta digital was engaged to address this.

Basta digital implemented a strategic local marketing management solution for over 290 MOL gas stations. This involved auditing and optimizing Google profiles, unifying communication, publishing posts, and responding to reviews. As a result, Basta digital helped MOL achieve a 15% year-over-year increase in navigations to its gas stations and a 10% rise in interactions with its Google profiles.

MOL