Case Study: Lidl strengthens local visibility with Basta digital

Lidl boosts local visibility with Basta digital across 181 store profiles

The customer Lidl faced a challenge when a new competitor was entering the market, as its local online visibility was hampered by incomplete Google Business Profiles managed centrally from its German headquarters. This resulted in unanswered reviews and missing data on maps in Slovakia. The vendor Basta digital was engaged to address this through local online marketing services.

Basta digital implemented a solution that included conducting a local audit and optimizing Lidl's store profiles on platforms like Google Business Profile and Bing Maps. They used AI-powered review management and automated the publishing of flyers on GBP. The results gave Lidl consistent profiles across all major channels, improved local search visibility, and generated over 20,000 free views of promotional flyers, strengthening its market position against the new competition.

Lidl