Case Study: Hyundai boosts visibility in electric mobility with Basta digital

Hyundai drives 33,000 organic visits with Basta digital

Hyundai, the automotive manufacturer, faced the challenge of increasing its visibility in the emerging electric mobility sector and educating the public while debunking myths. To address this, they partnered with Basta digital for a content strategy and creation service. The goal was to raise awareness and generate leads by targeting the most searched queries related to electric vehicles.

Basta digital developed a strategy that involved creating 12 expert articles addressing key questions about electric mobility. This solution successfully generated 33,000 organic visits over two years and directly resulted in 423 leads through test drive forms and dealer contacts. The activity significantly increased the brand's visibility and recognition in the field, with Basta digital helping Hyundai effectively reach an audience with a positive sentiment towards electric vehicles.

Hyundai