Case Study: GGT Tabak – Press achieves 124% more navigation clicks with Basta digital

GGT Tabak – Press boosts navigation clicks 124% with Basta digital

GGT Tabak – Press, a retail chain with 414 stores across Slovakia, faced a significant challenge with its incomplete and inaccurate Google Business profiles, which were causing customer frustration and a loss of digital traffic. The company partnered with Basta digital to maximize its local online visibility and conversions at the critical moment a customer decides to visit a store.

Basta digital achieved 100% information integrity across all of the client's profiles. This optimization led to a 15% increase in impressions and a notable 124% increase in navigation clicks, representing 74,300 clicks over six months. This measurable improvement in local visibility successfully converted digital engagement into actual store visits for GGT Tabak – Press.

GGT Tabak – Press