Case Study: DPD achieves high-quality B2B lead generation with Basta digital

DPD achieves 88% qualified leads with Basta digital

The customer, DPD, needed to acquire high-quality B2B inquiries from e-shops and SMEs looking for a reliable shipping partner for growth. The challenge was to communicate their competitive advantages and generate leads with a real potential for cooperation. The vendor, Basta digital, addressed this using a Meta Lead Ads campaign.

Basta digital implemented a solution using targeted Meta Lead Ads, featuring two static creatives and a video to communicate various benefits. With a media budget of €1,260, they generated leads at an average cost of €21 each and achieved an 88% qualification rate. The video creative was the best-performing format, delivering the highest number of leads at the lowest cost.

DPD