Case Study: Dôvera engages 8,000+ healthier runners with Basta digital

Dôvera reaches 8,000+ runners with Basta digital

Dôvera, a health insurance company, worked with Basta digital to create a running challenge aimed at engaging potential new policyholders. The challenge was hosted on the AkoBuk.sk platform and offered tailored training plans for runners of different skill levels.

Basta digital implemented a 10-week running challenge called "Run with Gabo Švajda." This solution successfully attracted over 8,000 participants, two-thirds of whom were considered attractive potential customers for Dôvera. The campaign resulted in the lowest cost per contact acquired during their partnership and achieved the highest participant engagement rates, as measured by feedback and email open rates.

Dôvera