Case Study: CK Victory Travel fills 19 tours in 30 days with Basta digital

CK Victory Travel fills 19 tours in 30 days with Basta digital

The customer, CK Victory Travel, faced the challenge of attracting a high volume of passengers for its adventurous tours during the peak season. The goal of their collaboration with vendor Basta digital was to generate qualified leads in an extremely short timeframe before the main season began.

Basta digital implemented a solution using brand campaigns on AdForm and Meta Ads, which were then converted through a Lead Generation campaign on Facebook. The vendor tuned creatives and landing pages while defining the lead management process. This approach resulted in 696 leads obtained at a cost of 23€ per lead, filling 19 tours with approximately 300 passengers. The estimated value of these leads for CK Victory Travel was 700,000€.

CK Victory Travel