Case Study: Boehringer Ingelheim boosts HCP engagement with Basta digital's targeted Kardiogram email campaign

Boehringer Ingelheim achieves 38.1% open rate with Basta digital

Boehringer Ingelheim, a pharmaceutical company, faced the challenge of informing cardiologists and internists about its drug Pradaxa without relying on time-consuming, in-person sales visits. The vendor, Basta digital, was engaged to create a digital solution to effectively reach this audience of healthcare professionals.

Basta digital implemented a targeted email campaign featuring a podcast called "Kardiogram," which included interviews with physicians. The content was adapted into video, audio, and text formats for maximum accessibility. This solution achieved an impressive 38.1% open rate and a 4.7% click-through rate, confirming high engagement and effectively reaching specialized professionals.

Boehringer Ingelheim