Case Study: Baumit achieves 8,000 new newsletter subscribers with Basta digital

Baumit gains 8,000 newsletter subscribers in a month with Basta digital

Baumit, a client of Basta digital, sought to generate new leads and expand its email database. Their challenge was to acquire at least 265 new contacts while working with a campaign media budget of €2,200.

Basta digital implemented a solution using Facebook and Instagram Lead Ads, creating a quiz with a prize incentive to drive participation. They tested three ad variations, which reduced the cost per lead by 25%. The campaign dramatically exceeded expectations, generating over 8,000 new newsletter subscribers at an average cost of €0.27 per lead. This provided Baumit with a rich new database for marketing communications.

Baumit