Case Study: YouPay cuts integration costs and speeds up PSP launches with Basis Theory

YouPay eliminates $10K integration fees and ships PSP integrations in hours with Basis Theory

YouPay, a gifting platform in the creator industry, faced significant bottlenecks in its payment operations. The company was dependent on external payment service providers (PSPs), which resulted in slow development cycles and high costs. Each time YouPay wanted to add a new PSP, they were charged a $10,000 integration fee and had to wait four to six weeks for implementation, which delayed feature launches and hurt their customer experience. To regain control and move faster, they turned to the tokenization platform from Basis Theory.

By implementing Basis Theory's token vault and API, YouPay consolidated two separate checkout flows into one and eliminated the need for third-party approvals for updates. The solution provided immediate time and cost savings; integrating a new PSP now takes hours instead of weeks and the $10,000 per-integration fee was completely eliminated. This gives YouPay the flexibility to quickly support new geographies and payment methods, allowing them to move at the pace of their own ambitions. Basis Theory provided the infrastructure for YouPay to securely control its payment destiny in-house.

YouPay