Case Study: Cubby Relocates to a New PSP Without the Headache with Basis Theory

Cubby goes live in 1 week with Basis Theory

Cubby, a software provider for self-storage operators, faced the challenge of simplifying payments while ensuring security for an industry with often weak compliance controls. Their initial payment service provider (PSP) caused a poor customer experience due to high payment rejections from stringent address verification, which is problematic for a customer base in the midst of moving. Cubby turned to Basis Theory for a third-party tokenization solution to gain control over sensitive card data without being locked into a single PSP.

By implementing Basis Theory's tokenization, Cubby securely stored customer payment information, which drastically simplified their PCI compliance burden. This allowed them to seamlessly switch to a new, more suitable PSP in just one week without any disruption to their customers. The solution improved payment acceptance rates and provided a streamlined, secure payment experience for self-storage tenants.

Cubby