Case Study: Branch achieves flexible multi-PSP payments with Basis Theory

Branch launches a PCI-compliant payment experience in 1 day with Basis Theory

Branch, an insurance provider, faced challenges with its payment infrastructure being locked to a single payment service provider (PSP). This limited its ability to integrate with third-party partners and optimize transaction costs, forcing customers into a multi-step payment process. To overcome this without expanding its PCI DSS compliance scope, Branch turned to Basis Theory for its cardholder data environment and tokenization services.

By implementing Basis Theory's platform, Branch quickly deployed a secure, PCI-compliant environment to collect and store card data. This provided the flexibility to use multiple PSPs and seamlessly share data with partners. The results for Branch included a proof-of-concept built in one day, a full integration within weeks, and the ability to offer a single-click payment experience that improved customer satisfaction and reduced costs. Basis Theory enabled Branch to enhance its infrastructure while maintaining its compliance scope.

Branch