Case Study: Interpublic Group achieves faster SAP DevOps delivery with Basis Technologies ActiveControl

IPG uses SAP automation to enable DevOps for SAP and deploy faster, safer change

Interpublic Group (IPG), a global marketing solutions provider, faced challenges with its slow and manual SAP change processes, which were unable to keep pace with digital disruption in the advertising industry. To increase agility, IPG partnered with Basis Technologies and selected its ActiveControl automation software to support a new DevOps initiative for its SAP systems.

With Basis Technologies' ActiveControl, IPG automated its change and release processes, eliminating manual effort and reducing risk. The solution enabled a shift from bi-annual releases to continuous delivery, resulting in change delivery up to 25 times more frequent. Basis Technologies' tool provided significant productivity gains, increased release quality, and simpler audit compliance, allowing IPG to respond quickly to new business needs.

Interpublic Group

Orhan Ozalp

Executive Director, Global SAP Solutions