Case Study: Moroku builds financial wellness with Basiq Open Banking data

Moroku is harnessing games and data to help Australians build financial fitness

Moroku is a company pioneering gamified financial wellness solutions. They faced the challenge of helping financial institutions deeply engage their customers to build better money habits in a competitive landscape. To achieve this, Moroku partnered with the vendor Basiq, utilizing their Open Banking platform to gain a comprehensive view of customer data.

Using Basiq's Open Banking data, Moroku integrated richer customer information into its Odyssey platform, enabling hyper-personalized, game-inspired financial journeys. This solution allowed Moroku to move customers more accurately through personalized missions and rewards, making financial education engaging. The result was a more authentic way for financial institutions to connect with and retain customers, with 72% of customers expecting this level of personalized experience. Basiq's data was crucial for powering the AI algorithms that drive this tailored approach.

Moroku

Colin Weir

Founder